About Linda

“I help women realize there is nothing wrong with them and that they have the power to change what is keeping them stuck and unhappy. It is possible to create a life you love and make it last!”

Hi my name is Linda and I’m a recovering people pleaser.

I used to try and figure out what to do to make people like me. I was afraid they would find out how scared I really was.

 It was easier to stay at home, inside my comfort zone, than risk being discovered as an impostor.

I was scared, angry and depressed. Something was missing.


For as long as I could remember, I had a voice that burned inside that said I could do more, be more. That I was meant to help other people get over their fear and actually live lives they love.

But me first.

I searched for answers in books and programs. Although they had a lot of great advice, I knew I needed something more.

Then I discovered life coaching.

Through my work with a coach, I learned that I am a being, not a doing. I learned that I am inherently worthy of love and belonging just because I am. 

I used to believe I was the only person on the planet who couldn’t have what I wanted. I was terrified of social situations and often made excuses to stay at home.

Today, I have the confidence to walk into a room full of people I don’t know.  I embrace what happens rather than waiting for the other shoe to drop because I know I can handle anything. 

My life and who I am in the world is unrecognizable compared to 5 years ago.

I have done the work to transform my life and now, I help other women transform their lives.




RWN Up & Coming Businesswomen’s Luncheon, October 2017. Linda with her mom, son, husband, daughter and son-in-law.


After working as a dental hygienist for over 20 years, Linda Heeler discovered another way to help people live healthier, happier lives…without having to put her hands in their mouths :).

As an ontologically-trained coach, Linda provides her clients with the tools and skills necessary so they immediately begin to transform their lives.

Linda is a graduate of Accomplishment Coaching’s Coach Training and Leadership Program. She continued her education for two additional years and increased her skills and expertise by training and mentoring new coaches.

She earned her Professional Certified Coach (PCC) credential through the International Coach Federation(ICF).

She has continued her education by receiving her certification in Positive Psychology Coaching from the WholeBeing Institute. She also earned a certificate in Systemic Team Coaching from the Academy of Executive Coaches, Renewal Associates and taught by Dr. Peter Hawkins and Dr. Krister Lowe.

Linda has had several articles published in Rochester’s Democrat & Chronicle newspaper and was recipient of  RWN’s 2017 Up & Coming Business Women’s Award. The Rochester Women’s Network presents its prestigious Up & Coming Business Women’s Award annually to local women who have worked full-time in their current career fields for fewer than 10 years. They must successfully demonstrate their professional influence in their field through numerous accomplishments, career growth and advancement, innovative and creative thinking, and initiative at work and in the community. Nominations are accepted from the community and selected by an independent panel of judges.

Linda has been a member of the Rochester Women’s Network’s Board of Directors since 2015 where she served as President from 2018-20 and is currently VP of Programs. She continues to be a member of the International Coach Federation.

She has served as a volunteer workshop facilitator  for the VOA’s Step By Step program whose mission is to empower women who are incarcerated in the Monroe County Jail. The purpose of the workshop are to support women to claim their strengths and build healthy lives for themselves and their families.

Linda brings a unique set of skills and knowledge developed from her experience as a wife, mother, dental hygienist, animal lover, volunteer and active member of her community.

Linda lives in Avon, a small town south of Rochester, NY and has been married to her high school sweetheart, for 35 years. She has two amazing adult children and son-in-law, an adorable grandson and 2 beloved fur babies.